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���ܻ�԰��� began in 1989 in New York City, founded by Adam Lippin. Current owner and CEO Zak Omar joined the brand seven years ago, after becoming a multi-unit Dunkin’ franchisee about 15 years ago. When Omar joined, ���ܻ�԰��� had three brick-and-mortar stores and a number of co-branded units. The fast-casual wing chain currently has 11 units clustered in the Northeast, with 16 more stores in the development pipeline (10 of which have been signed during the pandemic).

1. ���ܻ�԰��� doesn’t aspire to being Buffalo Wild Wings, Omar says. With its small-footprint stores (800-square-feet to 1,500-square-feet), the concept is ideally suited to takeout and delivery.
2. Omar learned to hustle from his father, a refugee from Afghanistan who fled to the U.S. during the war with Russia. Omar’s father opened a fried chicken food truck on Wall Street in New York City, where a 12-year-old Omar would mix the sauces together to create interesting flavor combinations. “We want to be known as the flavor kings,” Omar says.
3. The concept says it is well-suited to pandemic dining, with its small stores, tight labor model and focus on off-premise sales, Omar said. Some units are seeing a more than 100% increase in sales during the crisis.
4. Omar’s experience as a franchisee has helped him as a franchisor. Franchisors need to be flexible, especially during times of stress, to help franchisees succeed. If they’re doing well, it’ll help the overall brand. ���ܻ�԰��� focuses on franchisee training to help set them up for success.
5. ���ܻ�԰��� is getting ready for national growth, investing in its tech infrastructure and differentiating with fresh, hand-cut wings that are breaded in-house with an assortment of sauces.